google.com, pub-1971575927446776, DIRECT, f08c47fec0942fa0 More Virtual Experiences from California Wineries Statewide at DiscoverCaliforniaWines.Com - Connoisseur Magazine
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More Virtual Experiences from California Wineries Statewide at DiscoverCaliforniaWines.Com

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More Virtual Experiences from California Wineries Statewide at DiscoverCaliforniaWines.Com

Virtual wine experiences have been so popular that California wineries plan to continue them to connect with consumers

SAN FRANCISCO — While initially born of necessity, virtual wine tasting events and experiences have struck a chord with consumers looking to connect with their favorite California wineries. Closed for public visits since March 16 due to the statewide shelter-in-place (SIP) order, many wineries have found virtual events to be so popular that they plan to continue offering them even after their tasting rooms reopen. Virtual tasting experiences present opportunities for wineries to engage with new and existing customers throughout the country—even when they can’t make it to California. To view all the virtual events, see Wine Institute’s consumer website: Discover California Wines.

Virtual tastings have been well received by wine enthusiasts both locally and out of state, according to Michael Haney, executive director of Sonoma County Vintners. “They allow our winery members to continue to build relationships with their consumers during this challenging time, and for the future.”

Local wineries swiftly pivoted from in-person tasting experiences to virtual versions—with immediate positive results, said Stacey Dolan Capitani, vice president of marketing for Napa Valley Vintners. “Wineries are reporting increased consumer engagement, meeting new potential customers and seeing increased wine sales.”

To see all the nearly 75 virtual experiences, visit Discover California Wines. Check back often as new experiences are being added daily.

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