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English Wine – Building the Brand / Why wine companies need to stop talking about themselves / LWF23 News & more…

 

 

 

 

 

 

English Wine – Building the Brand / Why wine companies need to stop talking about themselves / LWF23 News & more…

 

Why wine companies need to stop talking about themselves

By Richard Siddle

Stop talking about themselves – who are they going to talk about?
Their customer. Their target audience. The people, or businesses, they hope are going to buy their wine. But how many companies, brands, or individuals for that matter, ever do? We are all too busy telling the world about ourselves to ever stop to think what we look and sound like to the very people we are trying to talk to…
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The rise of English sparkling wine over the last 20 years is, to my mind, our industry’s most notable – and successful – story this century

By Guy Woodward

Masterclass booking opens next week! 

Next week, we will be releasing the timetable and opening the bookings for the pre-bookable Masterclasses and tastings at the London Wine Fair. We have over 60 sessions confirmed with more to be announced. Highlights include:

  • Pinot Noir by IGP Pays d’Oc – the great alternative
  • The PGI Wines of Central Greece. Anything but classic
  • WSTA Industry Update: Raise a glass to resilience
  • The business and environmental case for lighter weight bottles – Towards a global bottle weight accord
  • All the tools in the toolbox – How can non-organic viticulture be sustainable?
  • Who makes £%**ing tasting notes on their phone?
  • The rise of Low & No with Laura Willoughby, Claire Warner, Carl Brow & Irem Eren
  • Super Saperavi wines of Georgia with Sarah Abbott MW
  • Women Working in Wine: Retaining Our Talent
  • Israel – The Rising Star

IF YOU HAVEN’T ALREADY, MAKE SURE YOU HAVE REGISTERED AND PAID FOR YOUR TICKET TO AVOID MISSING OUT.

Register to attend London Wine Fair
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