More Virtual Experiences from California Wineries Statewide at DiscoverCaliforniaWines.Com
Virtual wine experiences have been so popular that California wineries plan to continue them to connect with consumers
SAN FRANCISCO — While initially born of necessity, virtual wine tasting events and experiences have struck a chord with consumers looking to connect with their favorite California wineries. Closed for public visits since March 16 due to the statewide shelter-in-place (SIP) order, many wineries have found virtual events to be so popular that they plan to continue offering them even after their tasting rooms reopen. Virtual tasting experiences present opportunities for wineries to engage with new and existing customers throughout the country—even when they can’t make it to California. To view all the virtual events, see Wine Institute’s consumer website: Discover California Wines.