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New Consumer Research Presented at First U.S. Sustainable Winegrowing Summit Shows Strong Interest in Sustainable Wine

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New Consumer Research Presented at First U.S. Sustainable Winegrowing Summit
Shows Strong Interest in “Sustainable Wine”

 

US Sustainable Winegrowing Summit West Banner
June 20, 2019
SAN FRANCISCO — The California Sustainable Winegrowing Alliance (CSWA), with wine and grape association partners from New York, Oregon and Washington, and others around the country hosted the inaugural U.S. Sustainable Winegrowing Summit | West on June 6-7 in Sonoma County. A highlight of the Summit was a presentation by Lulie Halstead, CEO of Wine Intelligence, on consumer perceptions of sustainable winegrowing. The research indicated high interest in purchasing sustainably produced wine in the future, a favorable perception of sustainable certification programs and certification logos, and a willingness to pay more for sustainably produced wine, particularly by Millennials and Gen Z.
The Summit kicked off with tours at Benziger Family Winery and St. Francis Winery & Vineyards.Copyright Wine Institute
 

Moderated by Nancy Light, Wine Institute, Rodrigo Maturana (Fetzer Vineyards), Fred Swan (San Francisco Wine School) and Mike Taylor (Nugget Market) shared why sustainability is important when selling, buying and writing about wine.

 

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