De Beers “Mens Diamond” Concept

De Beers Mens Diamond Concept

De Beers Partners with Zameer Kassam for “Men’s Diamond” Concept

Impassioned entrepreneur Zameer Kassam, in partnership with De Beers Forevermark brand, prompting men to entirely rethink engagement rings through bespoke ‘secret story-driven’ designs; singularly ushers in brazen new era in fine jewelry category