Chanel No. 5 is an age-old tradition: a timeless secret passed down from stylist woman to stylish woman through the generations. It’s one of those perfumes that your mother would have worn, and her mother, and your daughter will also one day enjoy in her prime. It was created 1921, and according to the fashion house, a bottle is sold every 55 seconds. Arguably the number one best selling perfume of all time, No. 5 is style and sensuality bottled.
If Chanel No. 5 is the ultimate in luxury women’s fragrances, then Selfridges, which celebrated its centenary in 2009, is surely one of London’s most iconic luxury shopping experiences. Hence, Chanel’s new fragrance boutique nestled on Selfridges’ sprawling ground floor is the perfect way to dive into No. 5. Here, as well as experiencing its heritage, the luscious fragrance space will also allow customers to discover the brands on-going dynamism. Les Exclusifs de Chanel by Jacques Polge, Master perfumer, will also be on display, including Beige, the latest addition to the collection of twelve fragrances. These twelve identical bottles contain rare fragrances and are a way of re-inventing time and celebrating the spirit of Chanel. Beige is part of the floral family and this fragrance pays tribute to one of the Mademoiselle’s favourite colours—she loved how the neutral tone evoked the natural elegance and grace so characteristic of the Chanel brand.
