By the 1870’s Paris was a gaudy mélange of posters; they were pasted to kiosks, train stations, buildings, carriages and pissoirs. They advertised everything: sporting and cultural events, new products, political protests, book publications and beautiful women.
In France, the poster quickly became an art form.
“The beautiful time”, and the height of French poster fever and fashion. In 1891 Toulouse-Lautrec’s first poster, Moulin Rouge, boosted the status of the poster from ephemera to fine art. Posters took over the cities of Europe, with subjects that varied from country to country. In France, the café was the center of life. Some Parisians ate three times a day at cafés, where they drank and people watched with their meals. Absinthe, champagne and other alcoholic beverages were the main advertising topics.