EXPLORE -"The Finer Things in Life -Globally" Health and Beauty

Il Mondo Acqua Di Parma

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Written by Aksel Ritenis

acqua-di-parma-tuscanyTuscany – mesmerising ancient towns, tall cypress trees lining the path to a palazzo and rolling golden hillsides decorated with rows of vines or dots of olive trees.

A drive from Siena to Lucca is an enchanting way to breath in the picture-postcard beauty of the region. Some things in life never lose their allure.

Much like the enduring appeal of Tuscany, Acqua di Parma will never go out of style. Founded in 1916 in the Italian city of Parma,

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Acqua di Parma is an exclu­sive, luxurious and uniquely Italian brand, which has long been synonymous with effortless sophistication. Its original fragrance, Colonia (created in 1916) continues to enrapture followers old and new.

For a thoroughly modern take on the perfume holders of yesteryear, the three iconic Acqua di Parma fragrances, Colonia, Colonia Assoluta, Colonia Intensa, are now all available in travel versions. Each one is enclosed in an elegant leather case – perfect for the cosmopolitan globetrotter who loves to keep her favourite objects by her side.

The perfume holder, made from precious dark-brow buffalo hide with hand-produced detailing and an em­bossed Acqua di Parma logo, is simple and minimalist, with the unmistakeable Acqua di Parma yellow inside the case. The bottle is square and reassuringly solid, while the label and cap identify your fragrance of choice: black and white for Colonia, the fresh notes of which have en­sured its classic status, silver for Colonia Assoluta, which blends Italian citrus fruits and blond woods with warm, spicy notes, and bronze for Colonia Intensa, an intensely masculine Eau de Cologne with a distinctive, woody aroma.

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Acqua di Parma is available at Harrods, Selfridges, Harvey Nichols, John Lewis Partnership, House of Frasier, Brown Thomas, Space NK and Wholeman, as well as leading department stores, per­fumeries and fashion stores in the UK.

To find your nearest stockist please call 01932 233861 or visit www.acquadiparma.com

About the author

Aksel Ritenis

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