Connoisseur PR

Connoisseur Sales & Marketing Brochure

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Written by Aksel Ritenis

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Connoisseur magazine is a seasonal magazine, which is a showcase for The Finer things in life’ be they

for-the-finer-things-in-lifeFINE WINE AND GASTRONOMY

ART AND DESIGN

FASHION

LIFESTYLE

COLLECTIBLES

CULTURAL EXPERIENCES (THEATRE, BALLET, DANCE)

TRAVEL

or belonging to the realm of Design, Health and Beauty or Entertainment. In short those things that enrich our lives and our lifestyle. Whilst in the current climate it shies away from ostentatious displays of luxury, it is nonetheless aspirational.

The Magazine offers a wide mix of articles and fea­tures, news and views and great reads on everything from Wine and Gastronomy, Art and Culture, Travel, Health and Beauty, to Shopping and Fashion trends.

At Connoisseur MAGAZINE we seek to present first-class stories, writers, photographers, insider in­formation and interesting offers. It is ideal for those who want to indulge in La Dolce Vita in all its facets, who want to discover new tastes and trends and indulge their passion for discovering travel destinations, exotic hideaways, luxury cruises and hotels. Connoisseur MAGAZINE designed to enrich and inform, and is a vehicle for both enter­tainment, keeping You informed and enriching your lifestyle.

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The brand name Connoisseur carries with it an image of ‘The Finer things in life’. It is a brand name that immediately conveys to its target audi­ence recognition of the quintessential lifestyle issues and subject themes.

Connoisseur MAGAZINE is the perfect medium to carry your marketing message, advertising or prod­uct brand and images, to a discriminating and elite target audience with a high disposable income.

Connoisseur MAGAZINE is a purveyor of Top brands and iconic products that one associates with ‘The Finer things in life’.

The magazines contains the latest information on gas­tronomy and top wines, advice on the best hotel and restaurant dining, latest lifestyle information includ­ing fashion and grooming, as well as travel & tourism, health & beauty, culture & arts, real estate & property.

CLASSIFIED section Hotspots

Whether it is the “latest boutique hotel in Madrid or wine therapy in Bordeaux, the latest bag or jacket on the spring and summer catwalks, fine food and drink from Paris, or the hippest club in Berlin” – Connoisseur MAGAZINE will give you special in­formation and be your constant companion.

BUSINESS TRAVELLER’s TOP 150
Hotels and Clubs in
London

We also target the business traveller who enjoys The Finer things in life’, and by reading Connoisseur MAGAZINE is influenced by the style, fashion, trends and social reality contained in the magazine. An ideal target for your marketing campaigns, advertising themes and images.

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EDITORIAL POLICY

In order to be responsive to our European based target audience the magazine’s editorial policy is to pitch the magazine content at an intelligent reader, but not too esoteric or too highbrow, and to facilitate ease of reading (without overtly technical or difficult language). The magazine design facilitates skim reading and reception of powerful and sublim­inal images.

MARKET SEGMENTATION
BY COUNTRY READERSHIP &
SUBSCRIBERS

General readership can be characterized as fash­ionable, urbane and cultural individuals with high disposable income addicted to The Finer things in life’ and an interest in Art, Culture (Theatre, Opera, Ballet), Design, Wine & Gastronomy, en­tertainment and lifestyle.

KEY FACTS/ CIRCULATION DATA

Circulation: 10,000 copies per edition
Subscription Objective:
3,000 UK & Ireland, 2,000 Europe, 5,000 S-E Asia
Newstrade distribution:
Progressing to 4,000 UK, Ireland and Europe
and 2,000 in S-E Asia with future plans for East coast USA being finalized
Boutiques and Wine shops:
Sales targets 3,000 UK; 2,000 Europe
Reader­
ship: Sex – 60% Male, 40% Female, 60% Consumer readership
Average projected number of readers per copy:
2.25
(approx. 10,000 readers in total on a full print run).

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DISTRIBUTION

Connoisseur MAGAZINE is distributed as a Com­plimentary magazine to the TOP 150 Hotels and Clubs in London, Airport Lounges and also Top Ho­tels, restaurants and Clubs throughout Europe and S-E Asia. Plans are afoot to introduce the magazine to the East Coast N. American market in 2010.

Newstand Distribution: Connoisseur MAGAZINE is to be distributed and available in prominent European newstands throughout Western Europe, via a leading Ger­man based Press and Magazine distributor.

Mayfair Distribution: As a recent intitiative, Connoisseur MAGAZINE is to be distributed to shops, restaurants, clubs and offices in and around Londons Mayfair dis­trict where the offices of Connoisseur Publishing are located.

ADVERTISING INFORMATION:

Managing Director/Editor: Axel Ritenis

Telephone Numbers:

Sydney, Australia: +61 (0) 426890873

Spain, Barcelona: +34 673376339

e-mail: axel@connoisseur-magazine.com

marketing@connoisseur-magazine.com


CONNOISSEUR MAGAZINE AUSTRALIA Pty. Ltd

COMPANY REG. No. 149354030

Address: Connoisseur Magazine Australia Pty. Ltd

Edgecliff Centre

Level 5

203-233 New South Head Road

Edgecliff NSW 2027

Australia

Bank Account Details: ANZ

ANZ Bank of Australia, Neutral Bay Branch

Account Number: 4768-81341

BSB Number: 012-352

About the author

Aksel Ritenis

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